Béni Blog

Bien comme un mérinos sur les pistes

Good like a merino on the slopes

You probably already know: wearing a merino wool t-shirt is ideal for outdoor sports, and in particular skiing and hiking (if this surprises you, you will see detailed explanations below!)....

Good like a merino on the slopes

You probably already know: wearing a merino wool t-shirt is ideal for outdoor sports, and in particular skiing and hiking (if this surprises you, you will see detailed explanations below!)....

Wooly Christmas

Woolly Christmas

Dear friends, We are pleased to invite you to come visit our Christmas Pop-up store, which will take place from Tuesday December 3 to Sunday December 15 in Paris in...

Woolly Christmas

Dear friends, We are pleased to invite you to come visit our Christmas Pop-up store, which will take place from Tuesday December 3 to Sunday December 15 in Paris in...

Bientôt le printemps

Spring is coming soon

Dear friends, You may be thinking about your Christmas presents or equipping yourself for the upcoming ski season. But for us, it is already high time to prepare for next...

Spring is coming soon

Dear friends, You may be thinking about your Christmas presents or equipping yourself for the upcoming ski season. But for us, it is already high time to prepare for next...

La vie en bleu

The life in blue

Dear friends, The Fairly polo shirt was truly popular. This made us happy because we had put a lot of heart into developing this piece that we wanted to be...

The life in blue

Dear friends, The Fairly polo shirt was truly popular. This made us happy because we had put a lot of heart into developing this piece that we wanted to be...

Bienvenue au Pop-up store de rentrée de Bénî !

Welcome to Béni’s back-to-school pop-up store!

Dear friends, Absolute Merino comes out well in photos, but to really feel how extraordinary our fabric is, you have to touch it and ideally try it. This is why...

Welcome to Béni’s back-to-school pop-up store!

Dear friends, Absolute Merino comes out well in photos, but to really feel how extraordinary our fabric is, you have to touch it and ideally try it. This is why...

Bénî is in the air ! 🐏🛫

Blessed is in the air! 🐏🛫

FLY ME TO THE WOOL. Dear friends, I have the great pleasure of sharing with you an article on Béni which has just appeared in the July edition of Air...

Blessed is in the air! 🐏🛫

FLY ME TO THE WOOL. Dear friends, I have the great pleasure of sharing with you an article on Béni which has just appeared in the July edition of Air...