Blessed is in the air! 🐏🛫

FLY ME TO THE WOOL.

Dear friends,

I have the great pleasure of sharing with you an article on Béni which has just appeared in the July edition of Air France Magazine. If you're flying with this airline this month, take a look at p30!

It's no coincidence that our Hopkins shirt caught the attention of the editorial staff. A 100% superfine merino shirt is already a first that Béni offers you. It is then soft and elegant of course, but also undoubtedly one of the best clothes for traveling.

Who has never suffered from a bad sore throat when going from tropical heat to the freezing air conditioning of a long haul...? The thermoregulation and quick-drying properties of your Béni will allow it to absorb the frequent temperature variations that you experience during a trip much better than cotton.

Then, as our shirt is odor and wrinkle resistant, you will arrive at your destination much fresher and presentable, even after a long night on board. Your neighbor will thank you... These properties will also allow you to pack less clothes and therefore travel lighter.

What new cuts or colors would you like us to prepare for your next trip? Thanks in advance for your suggestions !

Good flight !

Stephane