Welcome to Béni’s back-to-school pop-up store!

Dear friends,

Absolute Merino comes out well in photos, but to really feel how extraordinary our fabric is, you have to touch it and ideally try it.

This is why I have the pleasure of inviting those of you who will be Parisians next week to come and visit our back-to-school Pop-up store, which will take place from Tuesday September 3 to Sunday September 8 in the 3rd arrondissement. .

In this pop-up store you can discover Dunedin, our brand new formal shirt for men. A merino wool shirt that you can wear during the week at the office... funny idea!

Well no, because Dunedin has an impeccable cut and a perfect style, but above all wearing it provides a new sensation: that of feeling good in a soft and fresh shirt from morning to evening, in winter as in summer. A carefreeness and well-being that it becomes difficult to do without. This revolutionary shirt could change your life, nothing less.

You will also be able to discover all of our 100% Absolute Merino creations for women and men (t-shirts, dresses, polo shirts, shirts) and find the ideal size.

This will be a good time to equip yourself for autumn, a season with uncertain temperatures, during which wearing a thermo-regulating material like Mérinos Absolu Béni is ideal.

Especially since by then we will again have all sizes of Heron men's t-shirts, which are now available from XS to XXL.

But above all, next week will be an opportunity to meet us, to hear your feedback and your suggestions, and to answer your questions; which will make us particularly happy.

Welcome to Béni’s back-to-school pop-up store.

From Tuesday September 3 to Sunday September 8
From 11 a.m. to 7:30 p.m.
98 rue de Turenne, Paris 3rd
Metro: Saint Sébastien Froissard (l. 8) or République (l. 3,5,8,9,11)