Yes, Béni provide a divine sensation, but not only... “Béni”, pays homage to the nomadic origin of merino sheep.

Merino would take its origin from the name of a Berber tribe, the Mérinides or Béni Marid (in Castilian, Benimerines) who came to the aid of the kingdom of Granada during the 13th and 14th centuries.

200% TRACEABLE

Merino sheep have traveled a lot from their original Sahara. Those who entrust their wool to Béni are raised at the foot of the New Zealand Alps, on ZQ Merino certified farms. A community of passionate breeders, this sector produces the best fibers in the world, while scrupulously respecting the well-being of the sheep and the strictest standards in terms of environmental protection and social retribution.

Our fabrics are dyed, spun and knitted in Italy, in the only wool mill in the world with EMAS environmental certification.

For manufacturing, we have chosen quality partners who respect the rules and who open their doors to us in complete transparency.

For more details, we answer all your questions: bonjour@beni.fr.

SHARED SWEETNESS

The quality and rarity of our materials, the know-how and integrity of our partners, allow us to design exceptional clothing that is elegant, robust and a source of well-being.

But this approach is not without consequences on our production costs.

High-end and luxury brands often sell their products at almost ten times their production cost. This is not our desire: our online distribution without intermediaries and our narrow range allow us to be particularly competitive, all year round.

What motivates us: to help you discover the benefits of Absolute Merino and to offer you clothes that you will want to wear every day.