The origin and unique properties of Absolute Merino

A WOOL FORGED BY THE RIGORS OF THE DESERT

Merino wool comes to us from exceptional sheep. The extreme living conditions in their home territory, the Saharan plateaus, have given their wool properties allowing them to withstand scorching days and freezing nights.

A MATERIAL IN HARMONY WITH YOU

Merino wool gives Béni clothing natural ventilation. They are thermoregulating, antiperspirant and dry very quickly. Naturally antibacterial, they also prevent the development of odors.

Lightweight, Béni clothing acts on your skin like a protective caress that maintains its qualities all day long.

THE SOFTEST WOOL

A material of animal origin, wool naturally insulates your skin from cold and humidity. But some wool clothes are itchy... Merino sheep are an exception: their wool is distinguished by its elasticity and resistance but also its softness.

In addition, the raw material for Absolute Béni Merino is only found in certain animals, selected and raised in the wild in the right conditions. Their wool is the finest, with a diameter of less than 17 microns (5 times finer than a human hair).

So, when these fibers are woven into Absolute Merino, the resulting fabric is incredibly soft.


ON THE WIRE OF INNOVATION

EVERYTHING IS VERY QUICK, YOU TOO

Blessed, these are clothes that have been designed for your daily life, they must accompany all your movements. We therefore wanted them to be robust and easy to maintain.

Absolute Merino is the combination of the qualities of superfine Merino wool and the latest innovations in spinning and knitting invented by our Italian partner.

The result: a very thin but ultra-resistant fabric. It is able to withstand all your constraints and machine wash at 30 or 40 degrees without pilling, felting or fading, for years.

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