THE UNIQUE PROPERTIES OF THE SOFTEST WOOL

Thermo-regulating, anti-perspirant, drying very quickly and naturally antibacterial and therefore anti-odor, merino wool is the ideal material for the most demanding athletes.
In addition, Béni only selects the finest wools with a diameter of less than 17 microns (5 times finer than a human hair). The resulting fabric is incredibly soft.
But Béni is also clothing that has been designed for your daily life, therefore robust and easy to maintain.
Our Italian partner has thus succeeded in designing a very fine but ultra-resistant fabric, which can be machine washed at 30 or 40 degrees without pilling, felting or fading for years.

WHY BLESSED?

Yes, Béni provide a divine sensation, but not only... “Béni”, pays homage to the nomadic origin of merino sheep.
Merino would take its origin from the name of a Berber tribe, the Mérinides or Béni Marid (in Castilian, Benimerines) who came to the aid of the kingdom of Granada during the 13th and 14th centuries.

100% MERINO - 100% COMMITTED

200% TRACEABLE
Merino sheep have traveled a lot from their original Sahara. Those who entrust their wool to Béni are raised at the foot of the New Zealand Alps, on ZQ Merino certified farms. A community of passionate breeders, this sector produces the best fibers in the world, while scrupulously respecting the well-being of the sheep and the strictest standards in terms of environmental protection and the remuneration of breeders.
Our fabrics are dyed, spun and knitted in Italy, in the only wool mill in the world with EMAS environmental certification.
For manufacturing, we have chosen quality partners who respect the rules and who open their doors to us in complete transparency.
For more details, we answer all your questions: bonjour@beni.fr .