Dear friends,
The news is busy in Béni today.
I'm very excited to raise the curtain on 7 new models!
First of all, we offer you a new fine jersey, with a lightness, breathability and softness that surprised us ourselves. We have declined this magical fabric into 2 new chic and casual summer models: the Wendon shirt and the Elliott short-sleeved polo shirt.
We have also released our Hopkins casual shirt in 3 new checkered patterns, just as original as it should be.
The Dunedin shirt (classic collar) is also now available in a new pattern: a superb sky blue houndstooth. The result is almost that of a plain blue, but brighter. Since true plain blue wool is a little dull, we made this choice, more luxurious and slightly bolder.
Finally, we offer you a new variation of our flagship, the Fairlie Polo shirt, in a light and bright heather gray.
You will be able to discover these models on our new site, illustrating better than ever our purpose since our launch 2 years ago: sharing the double pleasure of wearing elegant clothes, distinguished by their careful details, and cut in a material with incomparable comfort, Absolute Merino.
If you are Parisian, you can come and try these new models at our Pop-up store at BHV Marais Homme until June 22 (open Sunday). And very soon at another address, this one permanent, which we will reveal to you in the coming days...
See you soon I hope!
Kind regards,
Stephane
