Our store is opening its doors!

Dear friends,

The great success of our 5 weeks at BHV Marais Homme made us realize more than ever how much we love introducing people to Absolute Merino and putting faces to your names. A big thank you to everyone who came to see us!

It is therefore with great pleasure that I inform you of the opening of our very first permanent store.

It is located at 20 rue Saint-Claude (Paris 3rd), a stone's throw from rue de Bretagne and rue de Turenne. Marine, Mehdi and I will be happy to welcome you there today, from Tuesday to Saturday, 11 a.m. to 7 p.m.

Rue Saint Claude, you can also discover the magnificent glasses from the new brand The Wild Folks. Your summer look will be perfectly on point because we share with our friend Sébastien, its Italian founder, a passion for high-quality natural materials and for relaxed and timeless elegance.

We look forward to seeing you there!

Kind regards,

Stéphane and the Béni team